Equal Opportunity Community Initiative
Describe the project (goals, requirements and outcome):
Goals & Challenges
EOCI needed a website that could effectively communicate their mission and facilitate engagement with potential volunteers and donors.
- Outdated Platform: The previous Joomla site was outdated, making it difficult to update and maintain.
- Poor User Engagement: Low traffic and conversion rates indicated that the site was not effectively engaging its audience.
- Mobile Accessibility: Increasingly mobile user base required a responsive design that could adapt to all devices.
Approach & Solutions
OPTASY implemented a comprehensive redesign with a focus on user experience, performance, and mobile accessibility.
- New Custom Theme: Developed a custom theme to enhance visual appeal and user engagement.
- Redesigned Information Architecture: Overhauled the site’s structure to make navigation intuitive and content easily accessible.
- Drupal Paragraphs Module: Utilized to create a flexible, modular content structure, allowing easy updates and better content presentation.
- Mobile Version Development: Ensured the site was fully responsive, providing an optimal experience across all devices.
- Newsletter Functionality: Integrated using Drupal’s Simplenews module to keep users informed and engaged.
Results & Key Achievements
- Enhanced Visual Appeal: The new website is visually engaging, aligning with modern design standards and effectively representing EOCI’s brand.
- Improved User Engagement: Redesign led to a ten-fold increase in user actions on the site, indicating higher engagement and interest.
- Increased Conversions: Despite stable traffic levels, the number of conversions has significantly increased, demonstrating the site’s enhanced effectiveness.
- Mobile Optimization: The responsive design has successfully broadened reach, making the site accessible to a wider audience on various devices.
